Connecting with your audience goes beyond traditional demographics. That’s why we’ve launched our latest eBook, Advanced Targeting in Digital Audio Advertising, which unveils cutting-edge, data-driven tools to help brands genuinely engage listeners. Among the standout strategies is weather targeting, a powerful tool that allows advertisers to deliver timely, relevant messages based on real-time weather, adding...
Author: Hannah Nardone
As the Sales Marketing Manager at SiriusXM Media, Hannah plays a key role in implementing the sales marketing strategy for the global adtech business team. Before joining SiriusXM Media, she focused on member engagement at IAB. She is a New Yorker and dog mom to Remy, who you may see make a guest appearance on a Zoom meeting.