Connecting with audiences today means more than understanding basic demographics because it requires authentic engagement. To support brands in achieving this, our latest eBook, Advanced Targeting in Digital Audio Advertising, introduces innovative tools for fostering deeper audience connections. At the forefront is multicultural targeting, a strategy that honors the diverse identities of audiences, fostering meaningful...
Author: Eric Loughridge
Eric Loughridge is the Associate Director of Global Marketing at AdsWizz. Born, raised, and based out of San Francisco, he’s been a player in the tech game for well over a decade now, performing in a variety of marketing, business development, and growth-related roles. And when he’s not working on a brand or digital campaign, he's usually stressing about Steph Curry’s 5th ring.