Brand safety is often associated with advertisers, but it’s also very much a publisher’s concern. Publishers are brands; thus, they must ensure that the ads displayed on their platforms align with their values. Improper ad placement on a publisher’s platform would incur a negative perception from the audience, who could turn away from that publisher,...
In a 2021 survey taken by adult consumers from the United States, 78% of respondents strongly or somewhat agreed that marketers should be troubled by their ads appearing next to harmful content on a website or app. So, it should go without saying that negative associations with published content can degrade a marketer’s brand equity:...
Brand new listeners are herding to podcasts daily, and popularity is higher than ever, attracting millions of people every month. According to The 2022 Podcast Trends Report – a joint report from AdsWizz, Simplecast, and SXM Media, SXM Media’s podcast audience grew 123% in the past year, culminating in 300,000 years worth of listening in...