Check out this byline by Robyn Meyers, VP, Programmatic and Marketplace Partnerships. With many changes afoot in other digital channels, digital audio allows advertisers to deliver creative, personalized, measurable results. By partnering with the right provider, advertisers can make buying digital audio easier and more accessible. In the current industry, where advertisers constantly compete for...
As the IPA Bellwether Report for Q1 paints a picture of adspend growth, PMW quizzed a panel of marketing experts on navigating the year ahead - with AI, supply chain transparency, CTV, and retail media emerging as key themes. Look out for a hot take from our very own Ollie Chadwick, UK Regional Director at...
Born between the mid-1990s and early 2010s, Gen Z is the first generation to have grown up in a completely digital world. Now they're entering adulthood and starting to make their mark as consumers — and their impact is already being felt in every corner of the economy. With their unique attitudes, values and expectations, Gen Z...
Leer en Español | Auf Deutsch Lesen | Leggi in Italiano | Lire en français Advertisers can run campaigns with SoundCloud’s audio inventory across 14 European markets. Advertising platform AdsWizz, a subsidiary of broadcasting company SiriusXM, has renewed its exclusivity deal with music streaming service SoundCloud to continue selling its audio ad inventory. With this partnership,...
Read in English | Auf Deutsch Lesen | Leer en Español | Lire en français 6 aprile 2023 -- SoundCloud e AdsWizz hanno annunciato oggi il rinnovo dell'accordo esclusivo per la vendita da parte di AdsWizz dell'inventario pubblicitario audio di SoundCloud in Irlanda, Francia, Germania, Paesi Bassi, Belgio, Italia, Portogallo, Spagna, Svizzera, Austria, Danimarca, Finlandia,...
Read in English | Auf Deutsch Lesen | Leggi in Italiano | Lire en français 6 de abril de 2023 -- SoundCloud y AdsWizz han anunciado hoy la renovación de su acuerdo exclusivo para que AdsWizz venda el inventario publicitario de audio de SoundCloud en Irlanda, Francia, Alemania, Países Bajos, Bélgica, Italia, Portugal, España, Suiza,...
Read in English | Leer en Español | Leggi in Italiano | Lire en français 6. April 2023. SoundCloud und AdsWizz haben heute die Verlängerung ihrer exklusiven Vereinbarung bekannt gegeben, nach der AdsWizz das Audio-Werbeinventar von SoundCloud in Irland, Frankreich, Deutschland, den Niederlanden, Belgien, Italien, Portugal, Spanien, der Schweiz, Österreich, Dänemark, Finnland, Norwegen und Schweden...
Read in English | Auf Deutsch Lesen | Leer en Español | Leggi in Italiano Le 6 avril 2023 — Aujourd’hui, SoundCloud et AdsWizz ont annoncé le renouvellement de leur partenariat exclusif permettant à AdsWizz de monétiser l’inventaire publicitaire audio de SoundCloud en Irlande, en France, en Allemagne, aux Pays-Bas, en Belgique, en Italie, au Portugal, en...
Further growing opportunities for clients across digital audio, NZME Radio Limited (NZME) today announced that it has signed an exclusive agreement to be AdsWizz’s exclusive third-party New Zealand sales representative for advertising on certain podcasts owned and operated by SiriusXM and Stitcher Media LLC. The agreement includes podcasts which SiriusXM and/or Stitcher have the right...
If Microsoft didn’t work out, Bill Gates could have made a career for himself as a fortune teller. In 1996, he wrote a blog titled ‘Content is King’, effectively coining the term in every marketer’s plan. In 2005, at an event in London, he said, “the future of advertising is the Internet”. Being able to...