Read in English | Auf Deutsch Lesen | Leer en Español | Leggi in Italiano Le 6 avril 2023 — Aujourd’hui, SoundCloud et AdsWizz ont annoncé le renouvellement de leur partenariat exclusif permettant à AdsWizz de monétiser l’inventaire publicitaire audio de SoundCloud en Irlande, en France, en Allemagne, aux Pays-Bas, en Belgique, en Italie, au Portugal, en...
Author: AdsWizz
NZME SIGNS EXCLUSIVE AD SALES AGREEMENT WITH ADSWIZZ TO SELL INVENTORY FROM THE SIRIUSXM PODCAST NETWORK IN NEW ZEALAND
Further growing opportunities for clients across digital audio, NZME Radio Limited (NZME) today announced that it has signed an exclusive agreement to be AdsWizz’s exclusive third-party New Zealand sales representative for advertising on certain podcasts owned and operated by SiriusXM and Stitcher Media LLC. The agreement includes podcasts which SiriusXM and/or Stitcher have the right...
How Audio Advertising Can Revolutionize Brand Marketing
If Microsoft didn’t work out, Bill Gates could have made a career for himself as a fortune teller. In 1996, he wrote a blog titled ‘Content is King’, effectively coining the term in every marketer’s plan. In 2005, at an event in London, he said, “the future of advertising is the Internet”. Being able to...
6 Podcasting Trends Every Publisher Should Know About
What do Conan O’Brien, unsolved murders, and the latest season of Game of Thrones: House of the Dragon have in common (other than the fact that they're killing it in podcasts)? They’re all representative of the shifting landscape in podcasting. Podcasts continue to attract an ever-increasing number of new listeners and, as a result, the...
AUDACIA PARTNERS WITH ADSWIZZ TO REPRESENT MARKETPLACE AD INVENTORY ACROSS STREAMING AND PODCASTS IN ASIA
Audacia, a global advertising marketplace connecting publishers, advertisers, and customers across premium audio environments, today announced that it has entered into an agreement with AdsWizz to represent AdsWizz’s marketplace ad inventory across streaming and podcasts in Asia. AdsWizz’s audio advertising technology combined with Audacia’s expertise in the JAPAC market will streamline podcast, music, and gaming...
How Programmatic Audio Advertising is Enhancing the Radio Experience
Justine Benjamin, Head of Global Marketing at AdsWizz delves into the benefits of programmatic audio advertising, its current state, and its potential to shape the future of radio advertising. On May 13th 1897, Guglielmo Marconi changed the world forever. Marconi arrived in Somerset looking to experiment with what he called “telegraphy without wires”. After a few...
The Upside of Digital Audio Advertising in a Downturn
Check out this article by Ian Murphy, Business Development at AudioGO and AdsWizz. We’ve all heard about the ‘organic’ ways of scaling back your marketing in a downturn, like overloading your social media or cleaning up your website. And there’s no doubt these actions are helpful; it’s just that most businesses can’t get by on...
How Brand Marketers Can Leverage Programmatic in Podcasting
By Garrison Dua, VP Demand, North America. We all know screens dominate today's culture. You're even looking at one right now. Watching television, scrolling through social media, and working on a laptop, are all inherent parts of everyday life. But screen time is becoming excessive. The average American spends over 7 hours per day looking at a...
AdsWizz Wins Big at Programmatic I/O New York
On Monday, October 17, and Tuesday, October 18, 2022, Programmatic I/O returned to New York City! AdsWizz joined the other data-driven programmatic leaders, publishers, advertisers, innovators, researchers, and analysts. The event hosted insightful presentations, informative panels, in-depth workshops, and invaluable networking for updates on privacy, the cookieless future, retail media, CTV trends, and much more. The presence of...
How Interactive Ads Are Shaking Up Audio Ad Technology
Check out this byline by Garrison Dua, VP of Demand, North America! As new ad formats let listeners interact with their devices, allowing brands to measure this engagement in real-time, the correlation between the listener ad engagement and the time of exposure to have the most impact becomes more evident. From smart speakers to mobile...