AdsWizz’s Showcases its Innovative Technology by Winning “Innovation In Audio Advertising” at the AdExchanger Awards In addition to a strong presence at Programmatic I/O 2023 New York, with prominent branding and a booth in the Live Exchange Zone, AdsWizz received an AdExchanger Award for “Innovation In Audio Advertising” for our campaign, “Sea-Doo uses precise local targeting...
AdsWizz and Simplecast teamed up again, this time in the Mile-High City for Podcast Movement 2023, at our home away from home with all the comforts – a private meeting space, recording studio, swag depot, and more. Our mission was to learn, grow, and collaborate on ways to embrace and evolve the podcast community through...
Check out this byline by Justine Benjamin, Head of Global Marketing at AdsWizz. As Pride Month came to an end, I entered a reflective mode where I considered the relationship between diverse audiences, such as the LGBTQ+ community, audio, and technology; you know, typical marketer thoughts. And as a marketer, an audiophile and someone that...
Check out this byline by Justine Benjamin, Head of Global Marketing at AdsWizz. Audio ads have emerged as a powerful tool to stand out while captivating and engaging audiences with fleeting attention spans. Modern audio options, including the digital darling, podcasts, have contributed to this new phase of audiences and their heightened expectations. With the...
Check out this latest piece by Justin Ohanessian, Director of Self-Serve at AudioGO! In today's digital landscape, audio advertising has carved out its niche as a powerful and influential medium to connect with audiences. Through audio advertising, brands can access a remarkable tool known as audience buying, a game-changer that empowers marketers to precisely target...
In March, AdsWizz took part in The Future of Audio Europe 2023, bringing together speakers from across the continent to shape the future of audio. The event addressed the pressing need for higher reach, superior quality, and enhanced targeting in advertising. Attendees enjoyed insightful discussions, thought-provoking presentations, and networking opportunities, exploring the untapped potential of...
Check out this byline by Robyn Meyers, VP, Programmatic and Marketplace Partnerships. With many changes afoot in other digital channels, digital audio allows advertisers to deliver creative, personalized, measurable results. By partnering with the right provider, advertisers can make buying digital audio easier and more accessible. In the current industry, where advertisers constantly compete for...
As the IPA Bellwether Report for Q1 paints a picture of adspend growth, PMW quizzed a panel of marketing experts on navigating the year ahead - with AI, supply chain transparency, CTV, and retail media emerging as key themes. Look out for a hot take from our very own Ollie Chadwick, UK Regional Director at...
Born between the mid-1990s and early 2010s, Gen Z is the first generation to have grown up in a completely digital world. Now they're entering adulthood and starting to make their mark as consumers — and their impact is already being felt in every corner of the economy. With their unique attitudes, values and expectations, Gen Z...
Leer en Español | Auf Deutsch Lesen | Leggi in Italiano | Lire en français Advertisers can run campaigns with SoundCloud’s audio inventory across 14 European markets. Advertising platform AdsWizz, a subsidiary of broadcasting company SiriusXM, has renewed its exclusivity deal with music streaming service SoundCloud to continue selling its audio ad inventory. With this partnership,...