AdsWizz Inc, the global leader in digital audio and podcast technology solutions, has announced its success in helping Mustard.co.uk, the British motor insurance comparison website, to increase purchase intent and brand awareness by utilising AdsWizz’s Dynamic Creative Optimisation (DCO) technology for the first time in the UK.
The AdsWizz DCO feature enables brands to connect at an individual level, at the right time and place. By leveraging extensive data points — such as behavioural segments, local weather, and device type — brands can dynamically generate and deliver a multitude of customised creatives to a multitude of listeners, at scale.
