Day 2 of the AdsWizz Global Publisher Summit focused on refining measurement and customer success. Experts tackled media mix modeling, fair valuation of audio, and collaboration to drive growth. The takeaway? Audio’s impact is growing, and the industry is doubling down on data-driven strategies.
Adtech Unplugged: Straight from the AdsWizz Product Experts
The AdsWizz product experts panel—Molly Ponzo, VP, Ad Product; Franz Bernstein, VP, Ad Product; Jerome Camerlynck, Director, Ad Product; and Rob Quintiliani, Senior Director, Ad Product—shared their strategic vision for ad product development. They stressed customer-centric approaches, scalable solutions, AI innovation, and transparent collaboration with publishers.
- Customer-driven development that ensures products genuinely solve real customer problems, driving higher adoption and satisfaction.
- Balance and scalability enable AdsWizz to effectively serve diverse publisher needs efficiently, reducing custom work and speeding up delivery.
- Ad quality improvements through AI, transcription, and synthetic voice technology, enhancing ad relevance and listener experience while reducing manual work and ensuring brand safety.
- Publisher collaboration continuously integrates real-time publisher feedback into product development, builds stronger partnerships, and ensure relevant and impactful innovations.
“At its core, our job is to make sure that we build the right capabilities, the right tools for all of you to monetize and grow your businesses—connecting really the dots between the right ads for the right users at the right time.” –Franz Bernstein
Proving Audio’s Worth: Making Media Models Work for Audio
Joe Macarak, Director of Measurement Partnerships at SiriusXM, discussed mmm media mix modeling (MMM) in audio. He highlighted data integration challenges that undervalue audio, stressing a shift to agile modeling for accurate measurement. He emphasized collaboration to improve data quality and ensure fair valuation.
- Challenges with current MMM: Audio is often undervalued due to simplistic models and limited data.
- Shift to agile modeling: Evolving from basic MMM (“bad”) to agile (“better”) and holistic market mix modeling (“best”).
- Granular data is essential: Daily impression-level data improves accuracy and ensures fair budget allocation.
- Industry-wide collaboration: Partnering with modeling firms and groups like IAB helps standardize data delivery and elevate audio’s role.
- Advocacy and education: Educating clients and agencies on audio’s long-term brand impact beyond short-term ROI.
“The quality of data we feed into MMM models today will define audio’s future. If we deliver better, more precise data, we shift from being undervalued to getting our fair share of investment.”
Getting Audio & Podcasts on the Media Plan
Joe then welcomed Matt Shapo, Director of Digital Audio and Video at IAB, to the stage to discuss the impact of MMM on audio ads. Together, they emphasized the need for better data, cross-channel collaboration, and advertiser education to enhance audio’s representation. They highlighted how outdated measurement methods contribute to underinvestment and explained how emerging technology and strategic partnerships are driving more accurate measurement and increased ad spend.
- Industry collaboration: An IAB working group was created to align audio with MMM frameworks and ensure fair measurement.
- Underinvestment in audio: Many advertisers assume audio is hard to measure, leading to lower budget allocations despite its effectiveness.
- Data quality and measurement gaps: Audio often gets grouped incorrectly with other media, misrepresenting its impact and ROI.
- Refining education: The conversation around MMM must evolve from general measurement education to technical data accuracy and integration.
“The new frontier is making sure that the inputs are right. It’s no longer just about proving audio’s value—it’s about ensuring audio is properly measured so we can unlock its full potential.” –Matt Shapo
Customer First: Driving Engagement, Value, and Satisfaction
Kate Vitt, Vice President of Product Operations & Customer Success at AdsWizz, and Mircea Jianu, Senior Director of Global Customer Support, wrapped up the event with a session on customer success strategies aimed at boosting engagement, value, and satisfaction. They emphasized investments in support infrastructure, proactive engagement, tailored solutions, and data-driven insights to enhance service quality.
- Comprehensive support model: The AdsWizz team has built a 360-degree customer support structure integrating technical account managers, solution engineers, programmatic operations, and audience data teams to provide specialized assistance.
- Expanding customer education & knowledge resources: The knowledge base has been expanded in the past year, and engagement nearly doubled, ensuring customers have on-demand access to best practices and troubleshooting.
- Leveraging net promoter score (NPS) for continuous improvement: Feedback from NPS surveys directly shapes priorities, including platform updates, support enhancements, and summit content.
- Proactive & tailored customer success approach: Customers receive more customized support, including product managers and support teams joining QBRs, ensuring a more strategic and personalized experience.
- Enhancing product usability & support tools: The team is reimagining every customer touchpoint from onboarding to troubleshooting, integrating real-time assistance and automation tools to streamline issue resolution.
“Customer success is built on strong partnerships and excellent products that truly meet market needs. We’re committed to evolving alongside you, ensuring every interaction adds value to your business.” –Kate Vitt
Next Steps: Get Involved and Stay Ahead!
The AdsWizz Global Publisher Summit highlighted the transformative power of digital audio in modern advertising. From breakthroughs in programmatic technology to innovations in podcast monetization, the audio landscape continues its meteoric climb. Leading this evolution, AdsWizz continues to empower publishers to drive the future of audio—bolder, smarter, and more influential than ever.
Want to maximize your digital audio monetization? Contact us to explore the latest innovations.
