What happens when you gather the biggest minds in digital audio under one roof? You get a high-energy, insight-packed, future-focused day that pushes the industry forward.
On February 11, 2025, AdsWizz Audio Days Milan brought together brands, agencies, and media professionals to explore the rapidly evolving world of digital audio advertising. Featuring market-shaping data, bold discussions, and real-world case studies, the event served as a launchpad for the future of digital audio.
If you missed out, don’t worry. We’ve got all the highlights right here!
State of the Union
- The meteoric rise of digital audio, with ad spend projected to hit $12 billion in 2025, according to eMarketer.
- How AI-driven personalization, identity solutions, and first-party data strategies are shaping the future.
- Why brands need to rethink audio as a key pillar in their media mix.
Digital Audio Market Trends
Italy is emerging as a European leader in digital audio consumption and its fast-growing digital audio market presents a massive opportunity for brands to connect with highly engaged audiences. Andrea Lamperti, Senior Advisor at Osservatorio Internet Media, and Francesco Paolo Tarallo, Head of Partnerships and Business Development at Mediamond, took the stage to explore the key trends driving this rapid shift.
- Podcast listening has surged, with more brands investing in original podcast content to drive engagement.
- AI-driven ad personalization is making audio campaigns more precise than ever.
- With third-party data disappearing, privacy-focused targeting is becoming essential.
How Digital Audio Supercharges Multichannel Marketing
Brands that overlook audio in their marketing strategies risk losing engagement and conversions. Modern marketing isn’t about choosing between channels—it’s about seamless integration for a connected customer experience.
Moderated by Giuseppe Accardo, Senior Sales Manager at AdsWizz, this panel explored how digital audio enhances multichannel strategies, making campaigns more engaging and data-driven. The discussion reinforced that audio is no longer a standalone medium—when integrated effectively, it amplifies a brand’s entire marketing mix.
Paolo Artioli, Head of Audio at Dentsu; Sebastiano Vissani, Head of Digital Audio at OMD; and Riccardo Tacchetto, Digital Project & Campaign Manager at Officina.Tech then shared insights on how brands can leverage audio alongside other digital channels to improve engagement and maximize advertising impact.
- Digital audio boosts brand recall and engagement when paired with video, social, and display.
- Programmatic audio is unlocking hyper-targeted, personalized ad experiences.
- First-party data is now a critical asset for brands looking to maximize ad effectiveness.
Digital Audio Innovation in Action: Corona’s Game-Changing Audio Campaign
Nothing showcases the power of digital audio better than real-world success stories. AdsWizz’s Giuseppe Accardo and Nelsi Xhemalaj, Campaign Manager, Tangoo Media, took the audience through Corona’s groundbreaking campaign, which used geo-targeted audio ads to deliver real-time surf reports.
The session demonstrated how dynamic creative optimization (DCO) is transforming personalized advertising, proving that well-timed, data-driven audio ads can create hyper-personalized experiences that deeply resonate with audiences.
- 751,000 real-time surf reports turned into engaging ad experiences.
- Geo-targeting ensured ads reached only listeners within 15km of key beaches.
- A 2% increase in brand relevance showed the power of contextually relevant, dynamic creative.
The Optimal Use of Data and Targeting: Smarter Ads, Better Engagement
As consumer expectations evolve, brands that ignore data-driven audio advertising risk falling behind. With AI and first-party data shaping the future of marketing, those who adapt now will gain a critical edge. In an era of advertising saturation, precision targeting, and real-time personalization are essential to breaking through the noise.
Moderated by Alexandre Obino, Senior Director of Client Strategy at AdsWizz, this session explored how AI-driven insights and audience segmentation are transforming ad relevance in digital audio. Francesco Paolo Tarallo, Head of Digital Marketing at Mediamond; Christina Pianura, CEO of Audioboost; and Fabio Rastelli, Head of Digital Audio at Teamradio shared their expertise on how brands can leverage data to maximize ad effectiveness and audience engagement.
- Real-time personalization is creating audio ads that feel natural and relevant.
- Behavioral and contextual targeting are driving stronger engagement and performance.
- Voice-activated ads are paving the way for interactive, hands-free brand engagement.
Digital Evolution Between Podcasts and New Audio Ecosystems
Podcasts provide authentic, long-form engagement, making them a powerful tool in an era of fragmented attention. No longer just another media format, they have become a cornerstone of modern marketing. Fausto Amorese, Director of Marketing at Radio24, shared the latest data on podcast growth and offered insights on how brands can harness this rapidly expanding medium to build deeper connections with their audiences.
- 620+ podcasts are created every month, according to Radio 24 podcasts available on its website, app, and major on-demand platforms like Apple Podcasts, Spotify, and Amazon Music.
- 8.5 million monthly listening sessions show sustained engagement, based on a combination of websites, apps, and third-party platforms.
- 19 million+ monthly audio ad impressions prove brands are doubling down on podcast ads.
Measuring Audio’s Real Impact: Brand Lift & Attribution
With advanced attribution tools, brands can now track engagement, conversions, and overall campaign performance with unprecedented precision. Measuring the impact of audio ads has long been a challenge, but innovations in attribution are changing that. AdsWizz’s Giuseppe Accardo and Alexandre Obino showcased how brands like Mazda and Kraken are leveraging AudioPixel and Veritonic to measure campaign effectiveness and prove ROI.
- Mazda’s campaign increased website visits by 293%.
- Kraken’s podcast ads boosted brand awareness by 17%.
Navigating the Sonic Identity Space
Privacy regulations are constantly evolving, requiring the industry to push beyond its comfort zone to stay innovative. Moderated by Morgane Peron, Director of Audience Data Operations at AdsWizz, this panel explored how organizations address privacy, compliance, and industry-wide collaboration to provide customer-centric solutions for publishers, buyers, and demand-side platforms. The discussion highlighted the importance of leveraging technology partners for streamlined compliance.
The panel featured Leone Fossati, Head of Solutions at UTIQ; Francesca Gabaglio, Addressable Strategy and Audience Lead at Kinesso; Davide Rosamilia, Vice President of Product at ID5; and Tommaso Scudiero, Lead Associate Account Director at The Trade Desk. Together, the group led an engaging conversation on privacy, technology, and omnichannel strategies for reaching audiences across multiple devices.
- Continued collaboration in the industry will be key to providing advanced strategies with 100% compliance to allow various partners (publishers, buyers, demand side) to achieve their goals.
- As audiences continue to engage in multiple ways across multiple devices, fully compliant, unified strategies are necessary to reach larger audiences across different channels and target at scale.
- First-party data is more important than ever. We need to create and maintain an environment that makes data transmission a seamless, fully compliant, and efficient experience on all sides.
Reflecting on AdsWizz Audio Days Milan 2025
AdsWizz Audio Days Milan 2025 showcased just how fast digital audio is evolving—and the opportunities it’s creating for brands, agencies, and publishers alike. From DCO to data identity solutions and podcast storytelling, one thing is clear: Audio is no longer just a supporting player in marketing—it’s leading the conversation. The future of audio is now—are you listening?
A huge thank you to all the speakers, panelists, and attendees who made AdsWizz Audio Days Milan 2025 an unforgettable experience.
by Aimi Knowling, Senior Manager, Sales Marketing
What’s Next?
- Want to dive deeper into AdsWizz Audio Days Milan 2025? Check out the presentation slides here.
- Looking to take your audio strategy to the next level? Reach out today and see how our platforms can enhance your campaigns!
- Stay tuned for upcoming events, content, and innovations from AdsWizz. Don’t forget to sign up for Frequency, our monthly newsletter.
- Did you know we released a new industry report? Download The State of Audio Adech Report 2025.
