AdsWizz is Transforming Digital Audio Advertising
Audio advertising is revolutionizing how brands connect with audiences. In 2025, this vibrant space continues to inspire marketers to move beyond traditional strategies and embrace its disruptive potential. With digital audio advertising spending in North America projected to hit $8 billion by 2028, the medium’s rapid expansion and influence are undeniable.
This momentum was exemplified at CES 2025, where AdsWizz and SiriusXM Media took center stage, showcasing the transformative potential of digital audio. By unveiling cutting-edge features and sharing groundbreaking insights on multicultural targeting, we’ve set new standards in innovation, engaging brands and publishers eager to thrive in a competitive landscape.
Anne Frisbie on Shaping the Future of Digital Audio
AdsWizz’s Head of Global Business Development, Anne Frisbie, joined host, James Kotecki in the CES Studio to dive into what makes digital audio so impactful today and how AdsWizz is shaping its future.
Check out this video for the full interview
Showcasing AdsWizz Innovations
AdsWizz unveiled innovations in its suite that are revolutionizing digital audio advertising—empowering brands to connect with diverse audiences, optimize programmatic demand, and ensure brand safety. Let’s explore how this cutting-edge adtech is shaping the future!
The Power of Multicultural Targeting
We highlighted the incredible potential of reaching multicultural audiences. Why? Because the impact is undeniable, with $5.6 trillion in spending power in the U.S. ready to be unlocked.
- 78% of Black podcast listeners are more likely to buy a product advertised on a culturally relevant show
- 45% of Asian American listeners prefer ads that reflect their identity
- 76% of Hispanic listeners feel pride and empowerment when they see positive Latino representation in media
Predictive Audiences, powered by Comscore, revolutionizes multicultural targeting by enabling advanced segmentation rooted in behavioral and cultural relevance. This cutting-edge solution empowers brands to deliver tailored messages that truly resonate with diverse communities. Using privacy-friendly contextual signals, Comscore Predictive Audiences helps brands seamlessly target audiences by focusing on the content where they over-index, rather than relying on traditional identifiers.
Whether reaching Asian, Black/African American, or Hispanic audiences, this partnership provides future-proof podcast targeting with access to over 300 audience segments across categories such as TV viewership, shopping habits, gaming behavior, location-based insights, and more.
AudioMax: Manage All Programmatic Demand in One Platform
With AudioMax SSP, AdsWizz brings publishers and podcasters a seamless way to take control of their programmatic ad inventory. This cutting-edge, audio-native SSP connects to 80% of global demand sources, consolidating and optimizing deals across DSPs, agency trading desks, and ad exchanges.¹
Publishers can maximize efficiency with tools that streamline yield strategies, block unwanted categories, and apply advanced frequency capping to improve the listener experience. Plus, the ability to preview multi-format ad creatives before approval ensures every campaign meets the highest standards. With AudioMax SSP, managing programmatic demand is not a challenge, but an opportunity for growth.
AudioMatic: Plan, Buy, Measure, and Optimize
AdsWizz’s AudioMatic DSP is not just a tool—it’s the ultimate partner for executing effective audio campaigns. Designed for agencies and brands, AudioMatic provides a single platform to plan, buy, measure, and optimize campaigns. From targeting audiences by behavior, language, and genre to leveraging predictive inventory forecasting, AudioMatic DSP ensures advertisers can connect with listeners in the most meaningful way.
The platform simplifies access to premium inventory, making it easier than ever to deliver high-performing campaigns that align with advertiser goals. AudioMatic DSP takes the guesswork out of digital audio advertising, so advertisers can focus on reaching and engaging audiences.
Brand Safety: Protecting Reputations, One Ad at a Time
At AdsWizz, we understand that where ads appear is just as important as the message they convey. That’s why we also underscored our brand safety tools designed to protect brands from being associated with harmful or misaligned content, safeguarding their integrity and reputation.
Our advanced features allow advertisers to block specific audience categories, publishers, IAB content segments, or topics, ensuring precise alignment with their values and target audiences. With AI transcription technology, advertisers gain deep insights into podcast content, while Invalid Traffic Filtering (IVT), powered by our partnership with HUMAN Security, ensures campaigns reach real people—not bots.
Looking Ahead
At CES 2025, AdsWizz reaffirmed our commitment to shaping the future of digital audio advertising. Through groundbreaking innovations in multicultural targeting, programmatic solutions, and brand safety, we’re empowering brands and publishers to connect with audiences like never before.
- Ready to amplify your audio strategy? Contact us today to discover how our platforms can elevate your campaigns!
- That’s not it! Check out some cool pics from the SiriusXM experience at CES 2025 below!
¹AdsWizz Internal Data as of March 2024.
