Unlock the Full Potential of Multi-Touch Campaigns with Custom Audiences
Successful multi-touch campaigns usually start with brand awareness and gradually lead to call-to-action. However, they always require a relevant and up-to-date audience base, especially in digital advertising, where it is essential to reach the right audience at the right time. What is Custom Audiences? With Custom Audiences, advertisers can retarget listeners who have shown an...
Using Audio Advertising to Enhance Brand Engagement and Drive Consumer Connections
Check out this latest piece published in The Drum by Garrison Dua, VP of Demand, North America! As the Cannes Lions festival fades into the background, what better time is there to reflect on the trends in marketing and advertising that are driving consumer engagement? One standout medium is audio advertising, which can enhance brand identity...
Reflections on Programmatic I/O Las Vegas 2024
Programmatic I/O Las Vegas has always been the go-to event for digital advertising pros eager to dive into the latest industry trends and innovations. This year’s Las Vegas gathering was no exception, with its whirlwind of innovation, spirited debates, and groundbreaking insights. Industry leaders and experts took on pressing issues in programmatic advertising, from the...
Pandora Becomes First Audio Publisher to Adopt Unified ID 2.0
SiriusXM Media, the advertising arm of SiriusXM, announced Pandora Media LLC as the first audio publisher to adopt Unified ID 2.0 (UID2), offering advertisers an identity solution with precision targeting, frequency management and measurement. An agreement between AdsWizz Inc., the technology engine powering the monetization of audio content around the world, and The Trade Desk...
OMR 2024 Recap
This month, my colleagues and I represented AdsWizz at OMR 2024 in Hamburg, Germany. The event drew tens of thousands of digital enthusiasts worldwide, and it was an ideal forum to showcase our groundbreaking AdsWizz technologies, including our Simplecast podcast platform. Our participation included insights-driven case studies and data-rich content, all highlighting audio’s transformative power....
