The digital audio monetization platform AdsWizz is adding some more Spanish-language content to its lineup thanks to a deal with the Hispanic-targeted radio group Spanish Broadcasting System. Under the deal, AdsWizz becomes the exclusive programmatic sales representative for SBS audio inventory in the U.S.The broadcaster will also migrate onto AdsWizz’s technology stack. That will allow SBS to benefit from AdsWizz’s hosting, ad insertion, campaign management, and yield optimization. AdsWizz says the new relationship allows SBS to leverage its state-of-the-art audio technology and regional media sales channels, including SXM Media, the combined advertising sales group of Sirius XM Holdings, to make demand source connections and monetization more efficient and streamlined.
