The boom in audio has been steadily gaining momentum for some time. According to Stitcher’s annual podcasting report, the number of podcasts has grown by 129,000% in the last decade – an impressive feat for any medium. The pandemic has only accelerated this growth, as many looked to audio for comfort and consolation. Numbers for audio soared in the year 2020 – in the US alone, over 144 million listen to podcasts with 54% of consumers saying they think about buying advertised products heard on a podcast.
