Conceptualized by Spark Foundry’s innovation team, AI Music and AdsWizz make it possible to bring deeper personalization to audio advertising by using AI Music’s proprietary artificial intelligence engine to produce ad creative that seamlessly integrates with the listener’s music, creating a less disruptive and more personalized audio advertising experience.
The Situation
Cox was looking for a way to create more personalized experiences with audio advertising in new and different ways, and increase the effectiveness of their ads. However, they knew that creating fully personalized audio ad experiences can be time consuming and expensive.
The Solution
Spark Foundry used AI Music technology to produce a new type of audio ad that runs exclusively on AdsWizz digital audio advertising platform. AdsWizz enables robust genre targeting across the leading audio publishers in both the US and Europe. Through AI Music’s proprietary artificial intelligence engine, which enables real-time shape shifting of existing music and audio assets, Spark Foundry was able to create dynamic and personalized audio ads, embedding the same music genre into the background of the ad, in under 10 minutes. This reduced the normal production time, helped make the budget go further, and freed up time for the agency to focus on other more strategic tasks.
The Results
The Cox audio campaign, led by Spark Foundry with technology from AdsWizz and AI Music, produced significant reduction in time to market, and a 20% reduction in production costs. They experienced over 95% reduction in production time, and AI Music versions generated 238% higher engagement than non AI Music versions running on Pandora. Across genres, AI Music versions had an average of 40% higher engagement than non AI Music versions, and on average, AI Music versions drove 5x greater efficiency in contributing to Cox business objectives compared to other audio tactics.
“Consumers do not want an ad that is jarring and disrupts their listening experience. This innovative technology accelerates our speed-to-market and, most importantly, speaks to our customers in the tone and style that is consistent with their preferred music genre.”
Mollie Andrews
Vice President of Marketing Operations, Cox Communications
Technology for a sound world.
