Check out this latest piece published in The Drum by Dave Sosson, Senior Manager, Business Development, Programmatic Demand North America!
As more people turn to podcasts for entertainment, education, and inspiration, advertisers have quickly recognized the unique opportunity to reach highly engaged listeners. Podcasting has rapidly emerged as a powerful mainstream media channel, captivating vast and diverse audiences. However, many brands are still only scratching the surface when it comes to maximizing their podcast campaigns. The rise of advanced audio adtech is set to change that—unlocking new levels of efficiency, precision targeting, and measurability in podcast advertising with unprecedented effectiveness.
