Check out this latest piece published in Adweek by Garrison Dua, VP of Demand, North America!
In today’s fragmented media landscape, leveraging digital audio is not just table stakes—it’s a game-changer for advertisers trying to connect with diverse audiences. As Americans spend over four hours a day immersed in audio content—nearly 20% of their day—the rise of digital audio is impossible to ignore.
And with the world becoming increasingly diverse, forging authentic connections through this medium is more important than ever. This strategy not only broadens a brand’s reach but also deepens its impact on audiences often overlooked by mainstream media.
