AdsWizz’s Showcases its Innovative Technology by Winning “Innovation In Audio Advertising” at the AdExchanger Awards
In addition to a strong presence at Programmatic I/O 2023 New York, with prominent branding and a booth in the Live Exchange Zone, AdsWizz received an AdExchanger Award for “Innovation In Audio Advertising” for our campaign, “Sea-Doo uses precise local targeting and increases website conversions by 43%.” This is the second consecutive year AdsWizz has won in this category.
Redefining Measurement in Programmatic Audio (Presentation)
Maria Breza, Vice President of Ad Quality Measurement and Audience Data Operations at SiriusXM Media and AdsWizz, presented insights on redefining programmatic audio measurement and addressing industry challenges. She discussed the growing audio landscape and the gap between consumption and ad spend, introduced audibility standards, and highlighted strategies to combat invalid traffic. Maria also explored brand safety in podcasting, showcasing innovative solutions like transcription targeting as SiriusXM Media reshapes programmatic audio for advertisers.
For key insights from Maria’s presentation and access to her slides, click here.
Highlights
Branding
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