Check out this byline by Robyn Meyers, VP, Programmatic and Marketplace Partnerships.
With many changes afoot in other digital channels, digital audio allows advertisers to deliver creative, personalized, measurable results. By partnering with the right provider, advertisers can make buying digital audio easier and more accessible. In the current industry, where advertisers constantly compete for customer share of attention, it’s crucial to prioritize channels where audiences are most willing and deeply engaged.
