Audio Days London 2025: Closing the Gap Between Audio and Investment
When I stepped up to the microphone at The Hoxton Holborn to welcome our guests to Audio Days London 2025, the energy in the room was undeniable. Ninety-plus digital audio leaders, experts, and enthusiasts had gathered, coffees in hand, ready to dig into the future of audio. To break the ice, I asked a simple...
Scaling Podcast Revenue With Smarter Programmatic Strategies
Programmatic advertising has taken over the digital world. It’s fast, automated, and helps advertisers stretch their budgets further. Globally, programmatic now dominates display ads, capturing nearly 90% of all spend in 2025 and accounting for more than 96% of new growth in the category. It also represents nearly three-quarters of connected TV buys. Now advertisers...
Hit the Right Note With Contextual Music Targeting
Ever Notice How the Right Song Can Change Your Entire Mood? Now imagine your ad appearing right then, in sync with that feeling. With contextual music targeting available across AudioMax, AudioServe, and AudioMatic, advertisers can reach listeners in the moments that matter most. With three powerful targeting capabilities, advertisers can now move past mood to...
The Great Measurement Reset: Audio’s Brandformance Moment
Audio measurement is facing its most dramatic shift in years. The familiar benchmarks that once defined success are no longer enough. Advertisers want more than impressions and CPMs. They want proof that campaigns move the needle on awareness, engagement, and sales. For publishers, that makes this a pivotal moment. Those who can demonstrate audio’s full...
AdsWizz at DMEXCO 2025: Audio Steps Into Its Next Chapter
Two days at DMEXCO 2025 in Cologne showed what the industry has been sensing for a while. Audio has become one of the most dynamic and culturally relevant parts of the media mix, and the energy in the halls and focus of the conversations made it clear that it now sits at the center of...
