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Digital Video Advertising is best to help monetize video content on the web bringing twice as much branding power as online advertising in general. Using ADSWIZZ you can manage In-Stream Video formats i.e linear, non-linear videos and companion ad formats as per the definition of the IAB and your own template based formats
ADSWIZZ Video supports Macromedia Flash, Windows Media Video & Microsoft Silverlight technologies for in-stream video advertising and Macromedia Flash Lite for mobile platforms.
Adswizz supports all in-video advertising formats including:- Pre-roll
- Post-roll
- Mid-roll
- Overlays
- Interactive overlay
- RSS scroller
- Multi-size screens for embeddable videos
- Multi-format sequencing composed of video and overlays
- Interactive flash games
- Multi object sync ads that provide an immersive experience for the viewer
- Interactive data-collection campaigns using Flash forms
- Special contextual video advertising based on events in the video
All these formats can be synchronized with HTML classical banners on the page.
ADSWIZZ Video integrates with Video CMS like KEWEGO and more.
Pre-roll
The most widely used format of video ads at the moment, the preroll, is similar to advertising models used in classical television. A short video ad, usually between 5 to 30 seconds, is shown at the beginning of the video.
Mid-roll
At a chosen moment after a video has started to play in the video player the underlying video is paused and the mid-roll video ad comes into focus. After this ad is finished the main video is once again resumed and continues play from where it left off.
Post-roll
The post-roll format is similar to the pre-roll but the video advertisement is displayed after the main video has finished playing.
Image overlays
This is the first format recognized by the industry as a viable solution to monetize online video after the now classical pre-rolls. Overlays offer a large creative liberty and can be designed to fit just about any need.
Interactive overlay
The interactive overlay format is an extension of classical overlays. Interactive overlay format enables the display of complex flash advertisements. The support video is paused upon clicking the ad teaser and at this point the full ad is displayed. There are no limits here in the type of advertising possible in this format. When the ad is closed or ends, the support video resumes.
RSS Scroller
The RSS scroller is a new video advertising format that dynamically places up-to-date RSS headlines in flash videos. This tool can be used as an internal promotion mechanism or as an advertisement with low production costs. The user response (measured in CTR) to this type of format is very good because it displays updated headlines that are always engaging in their novelty.
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