ADSWIZZ is a complete Video, WebRadio, Rich media creative and standard banner SaS (Software as a Service) adserving platform able to connect to other leading ad server on the market. ADSWIZZ combines all Video, Rich Media and Standard advertising IAB compliant formats, unique targeting features and advanced tracking with real-time reporting to improve your delivery performance, streamline your workflow, simplify reporting and highly contribute to cut your Rich Media and Video ad serving costs.

ADSWIZZ fully integrates with now well known FIVIA/Adfront giving you a powerful proposal, inventory and workflow management solution. It gives you comprehensive order entry, revenue reporting, trafficking, adserving and billing all in one package.

FEATURES

Extensibility

Built on a Flexible, Extensible Business Object Framework, ADSWIZZ employs a new Business Object Framework that encompasses business process controls and intelligence through both pre-defined and customer-defined business objects. Key data and process elements are easily built-in and enforced throughout the lifecycle of the business, ensuring smooth and secure operations.
Adswizz 2.0 Reliable and Scalable Technology – Global Delivery

Adswizz takes advantage of special features available in Flash/Silverlight that enable smart decisions in using the closest and fastest adserver datacenter. This is an immediate benefit for a European visitor of a US website. This would also not be possible in classical (HTML) advertising. Once loaded, the Adswizz component will perform a test in order to select the best CDN with regards to the required location. Automatic monitoring of the ad delivery is performed so that we don’t impact or degrade the end-user experience.

Intelligent, Role-Based Business Process

ADSWIZZ intelligently tailors the user interface and workflow to the role of the individual user, streamlining the functions of each major role in the organization. A consistent business process flow is supported from reservations, to order handling (when connected to Fivia/Adfont), to trafficking and scheduling, through to the billing process. Throughout the process information is managed at the business object level, eliminating unnecessary duplication of data, and streamlining operations.

Ad Management

The ad management system is the point of user interface with ADSWIZZ AdServer. Users interact with the ad management system to store data about advertisers and agencies, to schedule campaigns and to target users with specific ads. Finally, users interact with the ad management system to perform technical and role-based permission administration of the AdServer product.
The Ad Management system is built behind an ergonomic interface allowing easy and fast management of campaigns. The interface enables easy overviews of the performance of your existing campaigns, pre-views of new campaigns in your page (real life test), easy introduction of new campaigns. Campaign is live on demand. We also make sure you don’t waste time clicking on buttons and waiting for pages to load. The internal search engine helps you find outany campaign information and highly contribute to time saving!

Ad Delivery

The ad delivery system fulfills scheduling and targeting requirements that you define with the ad management system. This system is responsible for selecting and delivering ads, as well as tracking information about which ads were seen, when they were seen, how many times, by whom, and the level of interaction with the ad (e.g., click-through rate).
Thanks to multi-location servers that guarantee fast and reliable server response for banner selection. A streaming server infrastructure based on market leading CDN guarantees rapid distribution of your ads and video content. The ADSWIZZ infrastructure can support pan-European or international campaigns

Reporting

The reporting system enables you to create Excel reports, on a systematic or ad-hoc basis, that provide useful analysis of the performance of agencies, advertisers, campaigns, or specific ads. This system is also responsible for allowing sites to stage, preview and publish reports to advertisers, their agencies, sites in groups of sites and sub-accounts in online networks.

API Customizations

Each of the other ADSWIZZ AdServer functional areas (ad management, ad delivery, and reporting) is extensible via an open, published application programming interface (API). You can exploit these APIs to customize ADSWIZZ Adserver to meet your specific needs, and to integrate ADSWIZZ AdServer with your homegrown or other third party software products.

Targeting

Adswizz enables targeting

• On user defined data
• On Time/Date
• On Operating Systems
• On Bandwidth
• On ISP
• by Country, Region and Towns using Quova
• on Keywords
• on Browser language
• on Cookies
• on Demographic data
• on user Behavior using Wunderloop

Capping

We provide flexible capping per viewer (all time or set time period) and per session. Capping can be optimized to reach the best click-through.

INDUSTRY-LEADING CUSTOMER SUPPORT

Dedicated customer support representatives assist customers 24 hours a day, 7 days a week in Europe.