ADSWIZZ is a complete Video, WebRadio, Rich media creative and standard banner SaS (Software as a Service) adserving platform able to connect to other leading ad server on the market if you would like. ADSWIZZ combines all video, Rich Media and Standard advertising IAB compliant formats, unique targeting features and advanced tracking with real-time reporting to improve your delivery performance, streamline your workflow, simplify reporting and highly contribute to cut your rich media and video ad serving costs.
ADSWIZZ Full Service is composed of Flash and Video experts that can help implement unique ad formats customized for your site and/or even take the responsibility of full campaign management.
ADSWIZZ fully integrates with now well known FIVIA/Adfront giving you a powerful proposal, inventory and workflow management solution. It gives you comprehensive order entry, revenue reporting, trafficking, adserving and billing all in one package.
ADSWIZZ Agency LITE dramatically reduces cost of heavy Rich Media and video advertising by providing you a simple and efficient interface!
With Adswizz Agency LITE you can get 2-click campaigns going! Just upload the creative file and test it! Then Copy / Paste the generated Tag Code for Adswizz redirect and agency ad server redirect & send it to the publisher!
Get complete access to Adswizz special reports on user interactions with the video!
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Adswizz Help! Just give us your .fla file and focus on more valuable tasks.
Your Adswizz Help! call is automatically connected to the Adswizz local partner attached to your account or by default to the Adswizz Remote Support.
Choose between Standard or Emergency priority and get correct .fla file in return.
FEATURES
Extensibility
Built on a Flexible, Extensible Business Object Framework, ADSWIZZ employs a new Business Object Framework that encompasses business process controls and intelligence through both pre-defined and customer-defined business objects. Key data and process elements are easily built-in and enforced throughout the lifecycle of the business, ensuring smooth and secure operations.
Scalability
ADSWIZZ makes use of a Scalable, Reliable, High-Performance Architecture. Web traffic is increasing every year, and many sites are experiencing big growth rates. ADSWIZZ is built on a distributed, fully multi-threaded server architecture, with pro-active monitoring and error-handling capabilities, insuring maximum uptime and responsiveness at even the highest traffic peaks. A distributed messaging system based on XXXXX enables the reliable, efficient distribution of data, eliminating potential errors associated with log pulls.
Intelligent, Role-Based Business Process
ADSWIZZ intelligently tailors the user interface and workflow to the role of the individual user, streamlining the functions of each major role in the organization. A consistent business process flow is supported from reservations, to order handling (when connected to Fivia/Adfont), to trafficking and scheduling, through to the billing process. Throughout the process information is managed at the business object level, eliminating unnecessary duplication of data, and streamlining operations.
Ad Management
The ad management system is the point of user interface with ADSWIZZ AdServer. Users interact with the ad management system to store data about advertisers and agencies, to schedule campaigns and to target users with specific ads. Finally, users interact with the ad management system to perform technical and role-based permission administration of the AdServer product. The Ad Management system is built behind an ergonomic interface allowing easy and fast management of campaigns. The interface enables easy overviews of the performance of your existing campaigns, pre-views of new campaigns in your page (real life test), easy introduction of new campaigns. Campaign is live on demand. We also make sure you don’t waste time clicking on buttons and waiting for pages to load. The internal search engine helps you find out any campaign information and highly contribute to time saving!
Ad Delivery
The ad delivery system fulfills scheduling and targeting requirements that you define with the ad management system. This system is responsible for selecting and delivering ads, as well as tracking information about which ads were seen, when they were seen, how many times, by whom, and the level of interaction with the ad (e.g., click-through rate). Thanks to multi-location servers that guarantee fast and reliable server response for banner selection. A streaming server infrastructure based on market leading CDN guarantees rapid distribution of your ads and video content. The ADSWIZZ infrastructure can support pan-European or international campaigns.
Reporting
The reporting system enables you to create Excel reports, on a systematic or ad-hoc basis, that provide useful analysis of the performance of agencies, advertisers, Campaigns, or specific ads. This system is also responsible for allowing sites to stage, preview and publish reports to advertisers, their agencies, sites in groups of sites and sub-accounts in online networks.
API Customizations
Each of the other ADSWIZZ AdServer functional areas (ad management, ad delivery, and reporting) is extensible via an open, published application programming interface (API). You can exploit these APIs to customize ADSWIZZ Adserver to meet your specific needs, and to integrate ADSWIZZ AdServer with your homegrown or other third party software products.
Targeting
Adswizz enables targeting
- On user defined data
- On Time
- On Operating Systems
- On Bandwidth
- On ISP
- by Country, Region and Towns using Quova
- on Keywords
- on Browser language
- on Cookies
- on Demographic data
- on user Behavior using Wunderloop
Capping
We provide flexible capping per viewer (all time or set time period) and per session. Capping can be optimized to reach the best click-through.
