The IAB released a new document today, the Digital Video In-stream ad metrics definitions. These definitions are designed to improve the reporting of metrics for advertising agencies and marketers by providing consistency across multiple media partners.
Former Doubleclick Director bring significant industry experience and expertise to Adswizz on growing European Video, Webradio and TV ad-serving market
Adswizz announced today that Patrick ROGER, former director of Netgravity, Doubleclick, Falk e-Solutions , has joined Adswizz as COO.
ROGER brings a considerable amount of industry experience and proven business management to the Adswizz team. He has been recruited to head the global development of the company with responsibility to drive Global sales and growth, and capitalise on Adswizz’s success in the Belgium market. Prior to joining Adswizz, ROGER was member of the Board at Falk-e Solutions, and former Regional Director Southern Europe & MEA at Netgravity and Doubleclick starting 1998. For the past 10 years, ROGER was responsible for organizing sales, professional services and customer first class services.
